About Us
Experience growth through innovative digital marketing designed to reach, inspire, and deliver results.
We’re Basma Abou Assaf and Ammar Badr, the co-founders of WeTakTik. For us, search has never been just about rankings. It’s about clarity, strategy, and business growth.
With over [25] years of combined experience, we’ve:
After years of seeing businesses struggle with outdated checklists and short-term tactics, we founded WeTaktik to do things differently.
Our approach is rooted in four pillars: Diagnose, Rebuild, Lead, and Support. We cut through complexity, build strategies that last, and guide execution that creates measurable impact.
When you work with us, you don’t just get advisors. You get founders who’ve lived the challenges, solved them at scale, and know how to turn strategy into results.
Organic growth, driven by strategy and heart.
Data-backed thinking
High-impact execution
Human-first experience
Real, measurable growth
WeTakTik is a senior-only boutique consultancy built for brands that want to grow with purpose and performance.
We don’t believe in shortcuts, templates, or surface-level wins. We believe in crafting deeply personalized strategies that put your brand at the center and focus relentlessly on results.
Whether you’re looking to grow your visibility, optimize conversions, or build a stronger brand presence, we bring the mindset, methodology, and care it takes to get you there.
We bring a blend of data-driven strategy, creative storytelling, and deep industry experience.
Future
AI-Driven Innovation
We integrate the latest technologies and artificial intelligence to stay ahead of the curve and maximize your ROI
Smart
End-to-End Organic Strategy
From SEO to content, YouTube, and social, our team delivers a full-funnel, organic-first marketing approach.
Local
MENA Region Mastery
We understand the regional nuances of the MENA market and craft localized strategies in both Arabic and English
We’re guided by principles that shape everything we do.
Every campaign begins with a clear, insight-driven strategy.
We believe in doing right by our clients, always using ethical, transparent, and white-hat practices.
Your business goals become ours. We operate as an extension of your team, not just a service provider.
We take our work seriously, but we make the process enjoyable for everyone involved.
Ready to grow with intention and performance in mind
We design solutions that move you forward, and deliver measurable impact.
