Welcome to a new episode of Digital Growth Tactics with WeTakTik.
After discussing external links in a previous episode, today’s topic is about internal links:
Because honestly, many SEO professionals and marketers today are confused.
Some wonder whether internal linking is still a valuable practice, or just an outdated tactic from the past.
And sometimes the question becomes more serious:
If I already have great content, and Google is smarter, and we now have AI summaries and AI search…
why should I still care about internal linking?
The answer might not be what many people want to hear:
Yes, internal linking is still important, and maybe more important than ever.
But not for the same old reasons.
Google still relies on internal links to:
According to Google’s own documentation:
This is not just an SEO opinion; it’s a direct recommendation.
So the idea is clear:
Internal links are not dead. But they now require a deeper understanding.
The importance of internal links hasn’t changed; the context has.
Internal linking was often treated as a ranking trick:
Internal linking is part of a bigger system:
Even with AI in search, the fundamentals remain the same.
There is no such thing as:
The same structure supports both.
Some practices are no longer effective and can even be harmful.
Repeating exact keywords unnaturally is outdated.
Instead:
If Google can’t see your links, they don’t exist.
There is no “magic number” like:
The real question is: Does this link help the user or improve understanding?
There are five core principles to follow.
Do not rely only on:
Place links inside the content, where they make sense.
Avoid:
Instead:
Your site should look like a structured system:
Internal links connect all of these into a clear knowledge structure.
An orphan page = a page with no internal links pointing to it.
This is a serious issue.
If a page matters, it must be reachable through links.
Especially if your site uses JavaScript:
If not, both search engines and AI tools may ignore them.
No.
Internal links cannot:
If your page lacks quality, internal links won’t save it.
But they are still essential for:
These are the foundations of SEO.
Internal linking is no longer:
A trick to push rankings
It is now:
A system to build clarity
It helps:
Internal links are:
But what changed is how we think about them.
They are no longer about:
They are about:
After reading this, try the following:
Especially if your site uses JavaScript.
Internal links have not lost their value.
In fact, their value has increased. They are no longer just a way to push pages; they are a way to build a connected, understandable, and navigable website. And that is exactly what both users and AI systems need today.
See you in the next episode.
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